Our Services

OUR SPECIALTIES

(We do these well, don’t mind if we say so.)

DISCOVERY & ASSESSMENT

Getting to Know You

To begin, we get to know your business, your current brand and your specific challenges. Once we understand where you are, we can research your target market, your industry and competitors. Developing a plan for your brand includes:

  • Company Assessment
  • Research and Insights
  • Audience Profiles
  • Marketing Plan

BRAND DEVELOPMENT

Defining & Developing Your Brand

Once we’ve assessed your current position, we begin to define a creative direction for your branding, developing a full Brand Identity. 

BRAND IDENTITY SERVICES:

  • Name Selection
  • Logo Design
  • Visual Style Design
    • Color Palette and Typeface Selection
    • Photo Effects
    • Custom Graphics and Icons
  • Brand Guide
  • Brand Personality Creation
    • Mission and Vision Statements
    • Voice and Tone
    • Company and Product Descriptions

BRAND APPLICATION

Building Brand Visibility

We will develop a variety of assets to enforce and build your new identity or enhance an existing one. The branded assets noted here will make your brand more visible and recognizable. Your company can now make its mark through:

PHYSICAL COLLATERAL:

  • Print Collateral
    • Brochures
    • Datasheets
    • Internal Company Documents
    • Stationery and Business Cards
  • Promotional Items
    • Item Selection and Design
    • Branded Apparel Design
  • Trade Show and Event Displays
  • Environmental Branding
    • Office Branding
    • Retail/Restaurant Space Branding
    • Vehicle Decals/Wraps
    • Wall Decals and Signage

DIGITAL COLLATERAL:

  • Website
    • Redesign Existing or New Build
    • Domain Selection and Acquisition
  • Digital Stationery
    • Electronic Letterhead
    • Email Signatures
  • Social Media Branding
    • Account Naming and Set-up
    • Profile Images
    • Cover Images and Page Headers

BRAND PROMOTION

Expanding Your Audience

Once your Brand Identity is established, we can take your message to your target audience through advertising, content and digital tactics.

  • Literature
    • White Papers
  • Traditional Advertising
    • Newspaper & Magazine Advertisements
    • Flyers & Posters
    • Mailers
    • Billboards
    • Catalogs
    • Radio and Television
    • Press Releases
  • Digital Tactics
    • SEO
    • Pay Per Click
    • Landing Page Design
    • Blogging & Content Development
    • Email Marketing
    • Social Media
    • Webinar Planning & Promotion

ANALYZING EFFECTIVENESS

How Are You Doing?

This final section closes our Cycle by assessing effectiveness of these tactics and determining if adjustments are needed.  Areas examined include:

  • Analyze Advertising and Tactics 
    Pinpoint the most effective tactics and campaigns
  • Surveys and Market Research
    • Customer Surveys
    • Stakeholder Interviews
    • Awareness Assessment
    • Testimonial Collection
  • Reports
    • Digital Tracking Reports
    • ROI Reports

PRAISE

(Don’t make us blush.)

“By using hyper-responsive action to develop a brand motif and style that matches the goals of our business, MarketingCycle saved this fledgling enterprise from a life of mundane sameness that afflicts small law firms everywhere.

They politely gave a nod to my ideas and then gently suggested alternatives that they knew were far superior. Then, the team went into action, delivering on short notice the collateral necessary to leverage a narrow window surrounding the formation of the firm.

I couldn’t be happier with the finished product, and I wholeheartedly recommend the MarketingCycle team and their approach.”

August 2020

Russell Abrams

Owner, Abrams LawWorks

“We owe a tremendous debt of gratitude to MarketingCycle. Right from the start they have been there for us. They developed our company name and award-winning branding, and continue to produce and handle all marketing collateral, digital media, social media content and advertising. We most certainly would not have enjoyed the success we have achieved without the help and guidance of MarketingCycle.”

Paul Tzatzimakis

Chief Operations Officer, Clean Recovery Centers

“MarketingCycle always delivers outstanding graphic design and creativity. They fully understand our business and are very responsive. Their team contributes significantly to our marketing strategy, and we trust them with our most critical and time sensitive projects. “ 

Scott Arnold

CEO, Concord Sales Leadership

THE BEST TIME FOR NEW IS NOW!

Let’s get things moving.

CONTACT US